True to form, H|L has nabbed even more coveted Adrian Awards for our work with Missouri Division of Tourism and the St. Louis Convention and Visitors Commission.
Missouri Tourism’s “What’s Not to Like?,” and the CVC’s “The Meeting Guru,” “St. Louis Summer Blockbuster Radio” and “St. Louis Welcomes ASAE” have earned six of the prestigious honors, which celebrate the travel industry’s very best advertising. Not too shabby. Two of the campaigns have won gold. Which means they are in the running to bring home platinum. Which is the best you can get. Really not too shabby. At least until you can win weapons-grade titanium.
More on this after the event in late February.
Mom Bomb
Dad Freaks Out
Kid Caribbean
We took St. Louis-based street artists The Screwedarts Collective…
There are a million and one things to like about our home state. And that’s exactly what we showcased in our latest Facebook campaign for The Missouri Division of Tourism. From having “zero recorded freshwater shark attacks,” to being “the best state between Kansas and Illinois,” the tongue-in-cheek Facebook posters struck a serious chord with users. So much so that the campaign resulted in over a 1,000% increase in likes and a 574% increase in engagement on VisitMO’s page in just over a month. Those are some serious numbers.
So what’s not to like about this campaign? About the same as what’s not to like about MO.
